Every year, Amnesty International UK run their Write For Rights campaign over November and December. The campaign encourages people to write messages to those around the world who have suffered injustice, and supports their campaigns for justice.
In 2016, user experience principles and approaches were applied to the design process for the site. The design was tested with various user groups to improve the user experience for writing to support the people featured in the campaign.
The design was subsequently used for the 2017 campaign, and has had a design refresh for 2018 using the new identity colours.
- Visual design (Photoshop)
- User research and testing