Amnesty UK Write for Rights homepage 2016Amnesty UK Write for Rights campaign page 2017AIUK - Write for Rights homepage 2018

Every year, Amnesty International UK run their Write For Rights campaign over November and December. The campaign encourages people to write messages to those around the world who have suffered injustice, and supports their campaigns for justice.

In 2016, user experience principles and approaches were applied to the design process for the site. The design was tested with various user groups to improve the user experience for writing to support the people featured in the campaign.

The design was subsequently used for the 2017 campaign, and has had a design refresh for 2018 using the new identity colours.

Work undertaken:

  • Visual design (Photoshop)
  • Protoyping
  • User research and testing
  • IA

Amnesty UK - Write for Rights 2018